The Road to Beijing is a phrase many will be familiar this year. But today Bob came across a rather appropriate use of this pun, by the British Paralympic Association (BPA) – www.paralympics.org.uk/RoadToBeijing
With nice use of Google maps, the BPA have charted the route from London to Beijing that their athletes, and they are encouraging supporters to complete a mile for sponsorship. (Another nice use of Google maps is Dan Beekman’s Bloggin Beijing interactive map.)
“The idea is simple. Get behind our ParalympicsGB Team, complete a mile of your choice, collect sponsorship and get yourself on the map. The more miles completed, the closer we get to Beijing.”
It would be interesting to know the difference in funding between the BPA and the BOA; fund raising is clearly more of a priority from the BPA. This is not a plea for sponsorship, simply highlighting a nice idea. Of course there are plenty worse ways to spend your time and money…
